"You have to keep a positive attitude within the team, no matter what is going on. We're always trying to find the angle and/or approach that might interest an extremely diverse Arab audience in our output. We have to listen to our readers, and respond to their comments and questions as best we can."

Kamel Dhif
Head of the Arabic Department

FOREWORD TO THE
2016 ANNUAL REPORT

We are often asked how SWI swissinfo.ch (SWI) selects its topics. And given the almost endless torrent of information, it's a fair question. In the past media professionals thought they knew what readers wanted and needed, and they made their own decisions about what to report on. But those times are gone. Today empirical analysis, together with user surveys and comments, makes it possible to identify public preferences with a relatively high degree of precision.

more

IN CONVERSATION WITH LARISSA M. BIELER

"Switzerland has strong global interrelationships: it shapes foreign countries, it exercises influence, it depends on foreign countries – journalistically we have to position ourselves more strongly"

more

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SWI swissinfo.ch Committee
Regula Bührer Fecker

SWI swissinfo.ch Committee
Lucy Küng

SWI swissinfo.ch Committee
Oscar Knapp

Ombudswoman SWI
Sylvia Egli von Matt

SWI swissinfo.ch 360°

PLease, use the more new Device or Browser with WebGL support to watch the interactive 3d tour!

"TWITTERVIEW" WITH BALZ RIGENDINGER

Chief Editor for Switzerland

"Our work is an important element in ensuring the transparency of our operational value transfers, and of our productivity. This allows us to continue targeting our services for maximum effect."

Peter Zschaler
Head of Finances and Controlling, Dep. Director

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WHAT DOES
SWI SWISSINFO.CH
ACTUALLY DO?

SOCIAL MEDIA AT
SWI SWISSINFO.CH
in 2017

no trivia here!

SWI SWISSINFO.CH

«Your connection to Switzerland»

TVSVIZZERA.IT,
SWISS WEB TV FOR THE ITALIAN AUDIENCE

DOWNLOAD OUR
ANNUAL REPORT

The Public Council of SWI swissinfo.ch looks back at 2017

We asked the members of the Public Council to answer the following two questions and to take a look back at 2017.

  • Why was the ten-language platform swissinfo.ch particularly important in 2017?
  • What was an editorial highlight or an especially interesting report for you on www.swissinfo.ch?

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Tell the story!

Introducing the Multimedia team
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Icy relations warm up in Geneva
The handshake between US-President Joe Biden and his Russian counterpart, Vladimir Putin between made headlines in Geneva on Wednesday.
How Geneva is preparing for Biden and Putin
Geneva will be hosting the first presidential meeting between the American president Joe Biden and his Russian counterpart Vladimir Putin. Preparations are ...
Diplomatic back channels: when Reagan and Gorbachev met in Geneva
Biden and Putin will meet in Geneva in June 2021. Back in 1985, the Reagan-Gorbachev summit in the Swiss city had proved to be a turning point in the Cold ...
How robot cars may transport freight under Switzerland
Cargo sous terrain, or underground cargo, is a futuristic Swiss freight project aimed at relieving pressure off existing roads and other infrastructure. The plan is to ...
Swiss woman's grandchildren held in Syrian camp
This is the story of a Swiss woman who desperately wants her grandchildren to be brought back from a Kurdish-controlled camp in Syria, even if it means taking ...
Protest over academic collaboration with China
The Zurich University of the Arts (ZHdK) is one of three European institutions cooperating with a university in China with ties to the military. Not all ZHdK staff and ...
Hollywood gives Swiss bankers a bad rap
To foreigners, Switzerland often means Alpine mountains, cows, chocolates – and tax evasion. As Frédéric Maire, director of the Swiss national film archives, ...
Napoleon Bonaparte’s impact on Switzerland
To mark the 200th anniversary of Napoleon's death, Swiss Public Television SRF takes a closer look at the changes he brought about in Switzerland, as he ...
Covid-19: WHO really calls the shots?
How much do we really know about the World Health Organization – the agency that Covid-19 has thrust into the spotlight? Its job it is to promote universal ...
Lynx thrive in Switzerland 50 years after reintroduction
It's been 50 years since lynx were reintroduced to the wild in Switzerland after dying out. ⁠ ⁠ The species became extinct due to population growth leading to ...

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SWI Highlights 2017

SWI swissinfo.ch Audience Council

In accordance with the SWI swissinfo.ch swisconstitution, the Public Council ensures close contact between the programme managers and the audience.

The Public Council advises the managers in all programme matters and monitors and supports programme work with observations, suggestions and ideas. It regularly evaluates the development, organization and success of the international mandate in terms of quality, relevance, variety and uniqueness.

Urs Ziswiler, President of the Public Council
Former ambassador (Canada, USA, Spain), member of the Board of Directors and member of various committees since 2013, Zurich

Diccon Bewes, Vice-president
author and bookseller, Berne

Chok Woo
Engineer and manager, Berne

Marina Karlin
Publishing director, editor and journalist, Zurich

Cinzia dal Zotto 
Professor at the University of Neuchâtel

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Organization chart

"Switzerland as it lives and functions. We explain our country for a foreign-based audience. The Swiss Department produces unbiased, in-depth, non-sensational items on key issues and events from Switzerland." 

Balz Rigendinger
Head of the Swiss Department

THE OSA AND
SWI SWISSINFO.CH

A summary by
Ariane Rustichelli,
Director of the OSA

Key figures

<
>

201720162015
Operating result (CHF 1'000) 13 -216 0
Total expenditure (CHF 1'000) 18'807 18'817 17'732
Total return (CHF 1'000) 18'820 18'601 17'732
Financing SWI swissinfo.ch
Proportion SRG SSR (in %) 49.9 51.3 50.0
Proportion Confederation (in %) 49.9 48.5 49.5
Proportion SWI swissinfo.ch (in %) 0.2 0.2 0.5
Investments (CHF 1'000) 377 189 310
Proportion of turnover committed to investment (in %) 2.0 1.0 1.7
Depreciation (CHF 1'000) 370.0 478.0 505.0
Equity capital (CHF 1'000) 1'466 1'453 1'669
Provision (CHF 1'000) 630 1'345 581
Full-time positions 85 85 85
Salary increase (in %) 0.0 0.0 0.0

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