"You have to keep a positive attitude within the team, no matter what is going on. We're always trying to find the angle and/or approach that might interest an extremely diverse Arab audience in our output. We have to listen to our readers, and respond to their comments and questions as best we can."

Kamel Dhif
Head of the Arabic Department

FOREWORD TO THE
2016 ANNUAL REPORT

We are often asked how SWI swissinfo.ch (SWI) selects its topics. And given the almost endless torrent of information, it's a fair question. In the past media professionals thought they knew what readers wanted and needed, and they made their own decisions about what to report on. But those times are gone. Today empirical analysis, together with user surveys and comments, makes it possible to identify public preferences with a relatively high degree of precision.

more

IN CONVERSATION WITH LARISSA M. BIELER

"Switzerland has strong global interrelationships: it shapes foreign countries, it exercises influence, it depends on foreign countries – journalistically we have to position ourselves more strongly"

more

zurück weiter

SWI swissinfo.ch Committee
Regula Bührer Fecker

SWI swissinfo.ch Committee
Lucy Küng

SWI swissinfo.ch Committee
Oscar Knapp

Ombudswoman SWI
Sylvia Egli von Matt

SWI swissinfo.ch 360°

PLease, use the more new Device or Browser with WebGL support to watch the interactive 3d tour!

"TWITTERVIEW" WITH BALZ RIGENDINGER

Chief Editor for Switzerland

"Our work is an important element in ensuring the transparency of our operational value transfers, and of our productivity. This allows us to continue targeting our services for maximum effect."

Peter Zschaler
Head of Finances and Controlling, Dep. Director

zurück weiter

WHAT DOES
SWI SWISSINFO.CH
ACTUALLY DO?

SOCIAL MEDIA AT
SWI SWISSINFO.CH
in 2017

no trivia here!

SWI SWISSINFO.CH

«Your connection to Switzerland»

TVSVIZZERA.IT,
SWISS WEB TV FOR THE ITALIAN AUDIENCE

"Our work is an important element in ensuring the transparency of our operational value transfers, and of our productivity. This allows us to continue targeting our services for maximum effect."

Peter Zschaler
Head of Finance and Controlling / Dep. Director

The Public Council of SWI swissinfo.ch looks back at 2017

We asked the members of the Public Council to answer the following two questions and to take a look back at 2017.

  • Why was the ten-language platform swissinfo.ch particularly important in 2017?
  • What was an editorial highlight or an especially interesting report for you on www.swissinfo.ch?

more

Tell the story!

Introducing the Multimedia team
zurück weiter
Bern from a homeless perspective
The Surprise association, which publishes a magazine to help the homeless, is celebrating its 20th year. To mark the event, it has launched “socially aware” ...
Grab your gardening gloves, and get planting!
There's still time to put some seeds in the ground for this summer. But take a close at the packet: do you know what that tiny "F1" mark means...? Nouvo brings ...
More snow, fewer avalanches please!
We all like lots of snow, but not when it gets dangerous. Nouvo brings you short videos about Switzerland, Swiss current affairs and the wider world. Keep up to ...
Swaziland, not Switzerland
Switzerland is sometimes confused with Sweden. But there is another country that gets mistaken for Switzerland: Swaziland, a small country in the south of Africa ...
LSD to make a comeback?
Albert Hoffmann: a name that will forever be linked with the substance, LSD. It's been 75 years since its accidental discovery. The hallucinogenic trip caused by ...
Battle of Gallipoli re-enactment raises eyebrows in Switzerland
A student re-enactment of Turkey's 1915 Battle of Gallipoli staged in Switzerland has raised concerns over the use of Swiss schools for Turkish propaganda.
Del Ponte settles old scores with UN
Carla Del Ponte, the Swiss former prosecutor of the United Nations war crimes tribunal, has strongly criticised the international community – and the UN in ...
This is what it's like to have cancer
"True Talk" puts people in front of the camera who are fighting prejudice or discrimination. They answer questions that nobody would normally dare to ask ...
The woman behind the French voice of Swiss Railways
If you've ever ridden a train in the French-speaking part of Switzerland, you will have heard this woman's voice. Nouvo brings you short videos about Switzerland ...
Whatsapp? Not for under 16s
Nouvo brings you short videos about Switzerland, Swiss current affairs and the wider world. Keep up to date and watch the videos wherever you are, whenever ...

Facebook

Arabic:  Fans
English:  Fans
Russian:  Fans
Japanese:  Fans
Portuguese:  Fans
Spanish:  Fans
French:  Fans
Italian:  Fans
German:  Fans
Chinese:  Fans
Nouvo:  Fans

«TOGETHER»

über 22 000 Mal für ein verständnisvolles Miteinander

SWI Highlights 2017

SWI swissinfo.ch Audience Council

In accordance with the SWI swissinfo.ch swisconstitution, the Public Council ensures close contact between the programme managers and the audience.

The Public Council advises the managers in all programme matters and monitors and supports programme work with observations, suggestions and ideas. It regularly evaluates the development, organization and success of the international mandate in terms of quality, relevance, variety and uniqueness.

Urs Ziswiler, President of the Public Council
Former ambassador (Canada, USA, Spain), member of the Board of Directors and member of various committees since 2013, Zurich

Diccon Bewes, Vice-president
author and bookseller, Berne

Chok Woo
Engineer and manager, Berne

Marina Karlin
Publishing director, editor and journalist, Zurich

Cinzia dal Zotto 
Professor at the University of Neuchâtel

more

Organization chart

"Switzerland as it lives and functions. We explain our country for a foreign-based audience. The Swiss Department produces unbiased, in-depth, non-sensational items on key issues and events from Switzerland." 

Balz Rigendinger
Head of the Swiss Department

THE OSA AND
SWI SWISSINFO.CH

A summary by
Ariane Rustichelli,
Director of the OSA

Key figures

<
>

201720162015
Operating result (CHF 1'000) 13 -216 0
Total expenditure (CHF 1'000) 18'807 18'817 17'732
Total return (CHF 1'000) 18'820 18'601 17'732
Financing SWI swissinfo.ch
Proportion SRG SSR (in %) 49.9 51.3 50.0
Proportion Confederation (in %) 49.9 48.5 49.5
Proportion SWI swissinfo.ch (in %) 0.2 0.2 0.5
Investments (CHF 1'000) 377 189 310
Proportion of turnover committed to investment (in %) 2.0 1.0 1.7
Depreciation (CHF 1'000) 370.0 478.0 505.0
Equity capital (CHF 1'000) 1'466 1'453 1'669
Provision (CHF 1'000) 630 1'345 581
Full-time positions 85 85 85
Salary increase (in %) 0.0 0.0 0.0

Twitter

Corporate Account:  Followers
Arabic:  Followers
English:  Followers
Russia:  Followers
Japanese:  Followers
Portuguese:  Followers
Spanish:  Followers
French:  Followers
Italian:  Followers
German:  Followers
Chinese:  Followers
Nouvo:  Followers
SWI Play:  Followers
tvsvizzera.it:  Followers
zurück weiter

THE SWI
SWISSINFO.CH APP

Switzerland in your pocket