"We aim to present the real Switzerland to a Chinese audience. This involves looking into all sides of the widest range of topics. We cover Switzerland from within Switzerland."

Dahai Shao
Head of the Chinese Department

FOREWORD TO THE
2016 ANNUAL REPORT

We are often asked how SWI swissinfo.ch (SWI) selects its topics. And given the almost endless torrent of information, it's a fair question. In the past media professionals thought they knew what readers wanted and needed, and they made their own decisions about what to report on. But those times are gone. Today empirical analysis, together with user surveys and comments, makes it possible to identify public preferences with a relatively high degree of precision.

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IN CONVERSATION WITH LARISSA M. BIELER

"Switzerland has strong global interrelationships: it shapes foreign countries, it exercises influence, it depends on foreign countries – journalistically we have to position ourselves more strongly"

more

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SWI swissinfo.ch Committee
Regula Bührer Fecker

SWI swissinfo.ch Committee
Lucy Küng

SWI swissinfo.ch Committee
Oscar Knapp

Ombudswoman SWI
Sylvia Egli von Matt

SWI swissinfo.ch 360°

PLease, use the more new Device or Browser with WebGL support to watch the interactive 3d tour!

"TWITTERVIEW" WITH BALZ RIGENDINGER

Chief Editor for Switzerland

"Our work is an important element in ensuring the transparency of our operational value transfers, and of our productivity. This allows us to continue targeting our services for maximum effect."

Peter Zschaler
Head of Finances and Controlling, Dep. Director

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WHAT DOES
SWI SWISSINFO.CH
ACTUALLY DO?

SOCIAL MEDIA AT
SWI SWISSINFO.CH
in 2017

no trivia here!

SWI SWISSINFO.CH

«Your connection to Switzerland»

TVSVIZZERA.IT,
SWISS WEB TV FOR THE ITALIAN AUDIENCE

DOWNLOAD OUR
ANNUAL REPORT

The Public Council of SWI swissinfo.ch looks back at 2017

We asked the members of the Public Council to answer the following two questions and to take a look back at 2017.

  • Why was the ten-language platform swissinfo.ch particularly important in 2017?
  • What was an editorial highlight or an especially interesting report for you on www.swissinfo.ch?

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Tell the story!

Introducing the Multimedia team
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Politics, j'adore!
The relationship between young people and politics? It's complicated. But for some the passion still burns. In our new series 'Politics, j'adore!' we'll introduce you ...
Putting the brakes on gaudy houses
Specialists recommend that houses should not be painted pink or green, but the colour of the local rocks. Brightly coloured houses are often a bone of ...
Swiss Guard runs for the Vatican
A Swiss Guard is to swap his halberd for running shoes as he represents the Vatican at the upcoming Games of the Small States of Europe external link(GSSE).
More car drivers than train and bus users
People living in western and southern Switzerland are using public transport much less frequently than their counterparts in the north. The proportion of people ...
Wild bees in danger
Wild bees, of which there are some 600 species in Switzerland, are vital for plant pollination but are endangered by the transformation of the ... Wild bees, of ...
Swiss circus dynasties celebrate centuries of tradition
Switzerland's national circus is celebrating its 100th birthday. But it's not the only circus dynasty in the Alpine country. The Circus Stey was founded by an ...
Hunting for the cheapest mechanical watch in Baselworld
The world's biggest watch fair is where luxury watches from the famous Swiss brands are launched. swissinfo.ch went looking for low-budget alternatives.
Apprenticeships provide opportunities for young Serbs
Forty percent of young people in Serbia are unemployed. Now the country has introduced apprenticeships, with Swiss assistance. The programme gives young ...
Skiing for climate
Young Swiss skier Daniel Yule decided to put his money where his mouth is. Because he wants future generations to love skiing as much as he does, ...
Watching glaciers melt in virtual reality
Swiss researchers have used virtual reality to model and help the wider public visualise how the largest Swiss glaciers will shrink by 2070 under the effects of ...

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SWI Highlights 2017

SWI swissinfo.ch Audience Council

In accordance with the SWI swissinfo.ch swisconstitution, the Public Council ensures close contact between the programme managers and the audience.

The Public Council advises the managers in all programme matters and monitors and supports programme work with observations, suggestions and ideas. It regularly evaluates the development, organization and success of the international mandate in terms of quality, relevance, variety and uniqueness.

Urs Ziswiler, President of the Public Council
Former ambassador (Canada, USA, Spain), member of the Board of Directors and member of various committees since 2013, Zurich

Diccon Bewes, Vice-president
author and bookseller, Berne

Chok Woo
Engineer and manager, Berne

Marina Karlin
Publishing director, editor and journalist, Zurich

Cinzia dal Zotto 
Professor at the University of Neuchâtel

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Organization chart

"Switzerland as it lives and functions. We explain our country for a foreign-based audience. The Swiss Department produces unbiased, in-depth, non-sensational items on key issues and events from Switzerland." 

Balz Rigendinger
Head of the Swiss Department

THE OSA AND
SWI SWISSINFO.CH

A summary by
Ariane Rustichelli,
Director of the OSA

Key figures

<
>

201720162015
Operating result (CHF 1'000) 13 -216 0
Total expenditure (CHF 1'000) 18'807 18'817 17'732
Total return (CHF 1'000) 18'820 18'601 17'732
Financing SWI swissinfo.ch
Proportion SRG SSR (in %) 49.9 51.3 50.0
Proportion Confederation (in %) 49.9 48.5 49.5
Proportion SWI swissinfo.ch (in %) 0.2 0.2 0.5
Investments (CHF 1'000) 377 189 310
Proportion of turnover committed to investment (in %) 2.0 1.0 1.7
Depreciation (CHF 1'000) 370.0 478.0 505.0
Equity capital (CHF 1'000) 1'466 1'453 1'669
Provision (CHF 1'000) 630 1'345 581
Full-time positions 85 85 85
Salary increase (in %) 0.0 0.0 0.0

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