"We provide a window on Switzerland. In our reporting, we try to make sense of this small but economically powerful multilingual country and the many things that make it unique, for a readership that spans the globe."

Dale Bechtel
Head of the English Department

FOREWORD TO THE
2016 ANNUAL REPORT

We are often asked how SWI swissinfo.ch (SWI) selects its topics. And given the almost endless torrent of information, it's a fair question. In the past media professionals thought they knew what readers wanted and needed, and they made their own decisions about what to report on. But those times are gone. Today empirical analysis, together with user surveys and comments, makes it possible to identify public preferences with a relatively high degree of precision.

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IN CONVERSATION WITH LARISSA M. BIELER

"Switzerland has strong global interrelationships: it shapes foreign countries, it exercises influence, it depends on foreign countries – journalistically we have to position ourselves more strongly"

more

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SWI swissinfo.ch Committee
Regula Bührer Fecker

SWI swissinfo.ch Committee
Lucy Küng

SWI swissinfo.ch Committee
Oscar Knapp

Ombudswoman SWI
Sylvia Egli von Matt

SWI swissinfo.ch 360°

PLease, use the more new Device or Browser with WebGL support to watch the interactive 3d tour!

"TWITTERVIEW" WITH BALZ RIGENDINGER

Chief Editor for Switzerland

"Our work is an important element in ensuring the transparency of our operational value transfers, and of our productivity. This allows us to continue targeting our services for maximum effect."

Peter Zschaler
Head of Finances and Controlling, Dep. Director

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WHAT DOES
SWI SWISSINFO.CH
ACTUALLY DO?

SOCIAL MEDIA AT
SWI SWISSINFO.CH
in 2017

no trivia here!

SWI SWISSINFO.CH

«Your connection to Switzerland»

TVSVIZZERA.IT,
SWISS WEB TV FOR THE ITALIAN AUDIENCE

"Our work is an important element in ensuring the transparency of our operational value transfers, and of our productivity. This allows us to continue targeting our services for maximum effect."

Peter Zschaler
Head of Finance and Controlling / Dep. Director

The Public Council of SWI swissinfo.ch looks back at 2017

We asked the members of the Public Council to answer the following two questions and to take a look back at 2017.

  • Why was the ten-language platform swissinfo.ch particularly important in 2017?
  • What was an editorial highlight or an especially interesting report for you on www.swissinfo.ch?

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Tell the story!

Introducing the Multimedia team
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What to do when your friend talks about suicide
In Switzerland a young adult commits suicide about every three days. An innovative prevention campaign wants to encourage young people to seek help. (SRF ...
Time to ease the law on undertaking?
There might be a change in the works to ease up on punishments for drivers who undertake. Nouvo brings you short videos about Switzerland, Swiss current ...
Pop-up hotels in the countryside
Would you pay CHF200 to sleep in a transparent bubble-shaped tent? Swiss people seem to love the idea. (SRF/swissinfo.ch) --- swissinfo.ch is the ...
‘Our children have two mothers who love each other’
"True Talk" puts people in front of the camera who are fighting prejudice or discrimination. They answer questions that nobody would normally dare to ask ...
Environmental weapon of choice: seed-bombs
Biodiversity's fighters on the front line are using seed-bombs to mix things up a little in nature. Nouvo brings you short videos about Switzerland, Swiss current ...
Switzerland’s image takes a bad trip
Does Switzerland have a problem with drugs? Nouvo brings you short videos about Switzerland, Swiss current affairs and the wider world. Keep up to date and ...
The book that won’t give up the fight
When was the last time you looked up a phone number in the printed directory? Nouvo brings you short videos about Switzerland, Swiss current affairs and the ...
The 'tail' of Swiss mountain rescue
Nowadays Swiss mountain rescue involves helicopters and plenty of modern technology. But it all began with a big, hairy dog, known as Barry. Nouvo brings ...
Can an idea change the world?
Young people in Switzerland have been able to put their ideas directly to MPs. What would be your one wish to change politics? Nouvo brings you short videos ...
Save the soap!
Youth For Soap: a Geneva initiative to stop wasting soap in hotels. Nouvo brings you short videos about Switzerland, Swiss current affairs and the wider world.

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«TOGETHER»

über 22 000 Mal für ein verständnisvolles Miteinander

SWI Highlights 2017

SWI swissinfo.ch Audience Council

In accordance with the SWI swissinfo.ch swisconstitution, the Public Council ensures close contact between the programme managers and the audience.

The Public Council advises the managers in all programme matters and monitors and supports programme work with observations, suggestions and ideas. It regularly evaluates the development, organization and success of the international mandate in terms of quality, relevance, variety and uniqueness.

Urs Ziswiler, President of the Public Council
Former ambassador (Canada, USA, Spain), member of the Board of Directors and member of various committees since 2013, Zurich

Diccon Bewes, Vice-president
author and bookseller, Berne

Chok Woo
Engineer and manager, Berne

Marina Karlin
Publishing director, editor and journalist, Zurich

Cinzia dal Zotto 
Professor at the University of Neuchâtel

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Organization chart

"Switzerland as it lives and functions. We explain our country for a foreign-based audience. The Swiss Department produces unbiased, in-depth, non-sensational items on key issues and events from Switzerland." 

Balz Rigendinger
Head of the Swiss Department

THE OSA AND
SWI SWISSINFO.CH

A summary by
Ariane Rustichelli,
Director of the OSA

Key figures

<
>

201720162015
Operating result (CHF 1'000) 13 -216 0
Total expenditure (CHF 1'000) 18'807 18'817 17'732
Total return (CHF 1'000) 18'820 18'601 17'732
Financing SWI swissinfo.ch
Proportion SRG SSR (in %) 49.9 51.3 50.0
Proportion Confederation (in %) 49.9 48.5 49.5
Proportion SWI swissinfo.ch (in %) 0.2 0.2 0.5
Investments (CHF 1'000) 377 189 310
Proportion of turnover committed to investment (in %) 2.0 1.0 1.7
Depreciation (CHF 1'000) 370.0 478.0 505.0
Equity capital (CHF 1'000) 1'466 1'453 1'669
Provision (CHF 1'000) 630 1'345 581
Full-time positions 85 85 85
Salary increase (in %) 0.0 0.0 0.0

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