"With Swiss roots but a global outlook, SWI swissinfo.ch explains how Switzerland works, what makes the country different, and where we are active internationally – in multiple media and in ten languages."

Reto Gysi von Wartburg
Dep. Editor-in-Chief

FOREWORD TO THE
2016 ANNUAL REPORT

We are often asked how SWI swissinfo.ch (SWI) selects its topics. And given the almost endless torrent of information, it's a fair question. In the past media professionals thought they knew what readers wanted and needed, and they made their own decisions about what to report on. But those times are gone. Today empirical analysis, together with user surveys and comments, makes it possible to identify public preferences with a relatively high degree of precision.

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IN CONVERSATION WITH LARISSA M. BIELER

"Switzerland has strong global interrelationships: it shapes foreign countries, it exercises influence, it depends on foreign countries – journalistically we have to position ourselves more strongly"

more

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SWI swissinfo.ch Committee
Regula Bührer Fecker

SWI swissinfo.ch Committee
Lucy Küng

SWI swissinfo.ch Committee
Oscar Knapp

Ombudswoman SWI
Sylvia Egli von Matt

SWI swissinfo.ch 360°

PLease, use the more new Device or Browser with WebGL support to watch the interactive 3d tour!

"TWITTERVIEW" WITH BALZ RIGENDINGER

Chief Editor for Switzerland

"Our work is an important element in ensuring the transparency of our operational value transfers, and of our productivity. This allows us to continue targeting our services for maximum effect."

Peter Zschaler
Head of Finances and Controlling, Dep. Director

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WHAT DOES
SWI SWISSINFO.CH
ACTUALLY DO?

SOCIAL MEDIA AT
SWI SWISSINFO.CH
in 2017

no trivia here!

SWI SWISSINFO.CH

«Your connection to Switzerland»

TVSVIZZERA.IT,
SWISS WEB TV FOR THE ITALIAN AUDIENCE

DOWNLOAD OUR
ANNUAL REPORT

The Public Council of SWI swissinfo.ch looks back at 2017

We asked the members of the Public Council to answer the following two questions and to take a look back at 2017.

  • Why was the ten-language platform swissinfo.ch particularly important in 2017?
  • What was an editorial highlight or an especially interesting report for you on www.swissinfo.ch?

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Tell the story!

Introducing the Multimedia team
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Diplomatic back channels: Castro stretches out a hand to Clinton in Geneva
Cuban president Fidel Castro flew to Geneva in 1998 for a world summit and while there wished to initiate ties with US president Bill Clinton. While his hopes ...
How the Swiss Abroad celebrate their national day
The Swiss are celebrating their National Day, not only here in the Alpine homeland but in every country where Swiss people are now living and working. August ...
What Switzerland and North Korea have in common
In both North Korea and Switzerland, the omnipresence of high mountains most probably affects the national psyche. An exhibition at the Alpine Museum in Bern ...
Tales of positivity to fight the covid blues
Last spring, when the coronavirus pandemic reached Switzerland, we asked you – our readers and viewers – to send us a video or voice message of your silver ...
The great Mars debate
Is human exploration of Mars worth the cost and the risk? Will we ever see the first man or woman on the surface of the Red Planet? Following the launch of ...
Pension reform in Switzerland: a democratic balancing act
The reform of pension systems is a pressing item on most political agendas worldwide. But in Switzerland, all major reform efforts since 2003 have failed.
Fighting the pandemic blues - S02E01
Last year, as the coronavirus pandemic hit Switzerland, and the rest of the world, we asked our readers and followers to look at the bright side of those dark ...
Electric cars – how much cleaner are they?
Are electric vehicles really more eco-friendly than other types of cars? The Swiss TV consumer magazine 'Kassensturz' used a new climate calculator to find the ...
My brother dug me out of an avalanche
Two skiers who were lucky to have survived an avalanche released this video as a warning to others. It shows in detail how one of them nearly died.
A nightclub in an isolated Swiss town
Before Juliane and Nici opened Cult, young people in the eastern Swiss town of Scuol had to drive for miles – even across the border into Austria – for a bit of ...

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SWI Highlights 2017

SWI swissinfo.ch Audience Council

In accordance with the SWI swissinfo.ch swisconstitution, the Public Council ensures close contact between the programme managers and the audience.

The Public Council advises the managers in all programme matters and monitors and supports programme work with observations, suggestions and ideas. It regularly evaluates the development, organization and success of the international mandate in terms of quality, relevance, variety and uniqueness.

Urs Ziswiler, President of the Public Council
Former ambassador (Canada, USA, Spain), member of the Board of Directors and member of various committees since 2013, Zurich

Diccon Bewes, Vice-president
author and bookseller, Berne

Chok Woo
Engineer and manager, Berne

Marina Karlin
Publishing director, editor and journalist, Zurich

Cinzia dal Zotto 
Professor at the University of Neuchâtel

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Organization chart

"Switzerland as it lives and functions. We explain our country for a foreign-based audience. The Swiss Department produces unbiased, in-depth, non-sensational items on key issues and events from Switzerland." 

Balz Rigendinger
Head of the Swiss Department

THE OSA AND
SWI SWISSINFO.CH

A summary by
Ariane Rustichelli,
Director of the OSA

Key figures

<
>

201720162015
Operating result (CHF 1'000) 13 -216 0
Total expenditure (CHF 1'000) 18'807 18'817 17'732
Total return (CHF 1'000) 18'820 18'601 17'732
Financing SWI swissinfo.ch
Proportion SRG SSR (in %) 49.9 51.3 50.0
Proportion Confederation (in %) 49.9 48.5 49.5
Proportion SWI swissinfo.ch (in %) 0.2 0.2 0.5
Investments (CHF 1'000) 377 189 310
Proportion of turnover committed to investment (in %) 2.0 1.0 1.7
Depreciation (CHF 1'000) 370.0 478.0 505.0
Equity capital (CHF 1'000) 1'466 1'453 1'669
Provision (CHF 1'000) 630 1'345 581
Full-time positions 85 85 85
Salary increase (in %) 0.0 0.0 0.0

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