"Switzerland as it lives and functions. We explain our country for a foreign-based audience. The Swiss Department produces unbiased, in-depth, non-sensational items on key issues and events from Switzerland."

Balz Rigendinger
Head of the Swiss Department

FOREWORD TO THE
2016 ANNUAL REPORT

We are often asked how SWI swissinfo.ch (SWI) selects its topics. And given the almost endless torrent of information, it's a fair question. In the past media professionals thought they knew what readers wanted and needed, and they made their own decisions about what to report on. But those times are gone. Today empirical analysis, together with user surveys and comments, makes it possible to identify public preferences with a relatively high degree of precision.

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IN CONVERSATION WITH LARISSA M. BIELER

"Switzerland has strong global interrelationships: it shapes foreign countries, it exercises influence, it depends on foreign countries – journalistically we have to position ourselves more strongly"

more

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SWI swissinfo.ch Committee
Regula Bührer Fecker

SWI swissinfo.ch Committee
Lucy Küng

SWI swissinfo.ch Committee
Oscar Knapp

Ombudswoman SWI
Sylvia Egli von Matt

SWI swissinfo.ch 360°

PLease, use the more new Device or Browser with WebGL support to watch the interactive 3d tour!

"TWITTERVIEW" WITH BALZ RIGENDINGER

Chief Editor for Switzerland

"Our work is an important element in ensuring the transparency of our operational value transfers, and of our productivity. This allows us to continue targeting our services for maximum effect."

Peter Zschaler
Head of Finances and Controlling, Dep. Director

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WHAT DOES
SWI SWISSINFO.CH
ACTUALLY DO?

SOCIAL MEDIA AT
SWI SWISSINFO.CH
in 2017

no trivia here!

SWI SWISSINFO.CH

«Your connection to Switzerland»

TVSVIZZERA.IT,
SWISS WEB TV FOR THE ITALIAN AUDIENCE

DOWNLOAD OUR
ANNUAL REPORT

The Public Council of SWI swissinfo.ch looks back at 2017

We asked the members of the Public Council to answer the following two questions and to take a look back at 2017.

  • Why was the ten-language platform swissinfo.ch particularly important in 2017?
  • What was an editorial highlight or an especially interesting report for you on www.swissinfo.ch?

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Tell the story!

Introducing the Multimedia team
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Hypnosis at the dentist
Are you scared of the dentist? Hypnosis might be the solution for you. --- swissinfo.ch is the international branch of the Swiss Broadcasting Corporation (SBC).
Did you know you can now rent a cow..?
Love cheese? Love cows? You sound like someone who might want to rent a cow for the summer in the Swiss Alps. --- swissinfo.ch is the international branch of ...
From Serbia to the Swiss Alps: a bear's adventure
From Serbia to the Swiss Alps: a bear's adventure What you see in this video is the rescue of Serbia's last circus bear, Napa. The brown bear was kept in a small ...
"Even deaf people are into music"
"Even deaf people are into music" "True Talk" puts people in front of the camera who are fighting prejudice or discrimination. They answer questions that nobody ...
Are we missing opportunities for biodiversity?
Have you seen a “green rooftop” where you live? There's plenty of potential in plain sight! Nouvo brings you short videos about Switzerland, Swiss current affairs ...
The case of the missing meadow
Rich ecosystems that exist in dry meadows are disappearing. What's happening? Nouvo brings you short videos about Switzerland, Swiss current affairs and the ...
Powering through Heavy Metal Yoga
Once a month, the Suburb Yoga studio in Zurich comes alive with the sound of Metallica, Machine Head and Iron Maiden. --- swissinfo.ch is the international ...
Disability is no obstacle for plucky dance teacher
swissinfo.ch is the international branch of the Swiss Broadcasting Corporation (SBC). Its role is to report on Switzerland and to provide a Swiss perspective on ...
Producing no waste and buying in bulk
Gabrielle has chosen a greener lifestyle for her son and herself. Here is how she does it: Nouvo brings you short videos about Switzerland, Swiss current affairs ...
Controversial accommodation for Swiss cow
A fattening hall for cows will be opened in Neuchâtel despite 13500 Swiss signing a petition against it. Nouvo brings you short videos about Switzerland, Swiss ...

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«TOGETHER»

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SWI Highlights 2017

SWI swissinfo.ch Audience Council

In accordance with the SWI swissinfo.ch swisconstitution, the Public Council ensures close contact between the programme managers and the audience.

The Public Council advises the managers in all programme matters and monitors and supports programme work with observations, suggestions and ideas. It regularly evaluates the development, organization and success of the international mandate in terms of quality, relevance, variety and uniqueness.

Urs Ziswiler, President of the Public Council
Former ambassador (Canada, USA, Spain), member of the Board of Directors and member of various committees since 2013, Zurich

Diccon Bewes, Vice-president
author and bookseller, Berne

Chok Woo
Engineer and manager, Berne

Marina Karlin
Publishing director, editor and journalist, Zurich

Cinzia dal Zotto 
Professor at the University of Neuchâtel

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Organization chart

"Switzerland as it lives and functions. We explain our country for a foreign-based audience. The Swiss Department produces unbiased, in-depth, non-sensational items on key issues and events from Switzerland." 

Balz Rigendinger
Head of the Swiss Department

THE OSA AND
SWI SWISSINFO.CH

A summary by
Ariane Rustichelli,
Director of the OSA

Key figures

<
>

201720162015
Operating result (CHF 1'000) 13 -216 0
Total expenditure (CHF 1'000) 18'807 18'817 17'732
Total return (CHF 1'000) 18'820 18'601 17'732
Financing SWI swissinfo.ch
Proportion SRG SSR (in %) 49.9 51.3 50.0
Proportion Confederation (in %) 49.9 48.5 49.5
Proportion SWI swissinfo.ch (in %) 0.2 0.2 0.5
Investments (CHF 1'000) 377 189 310
Proportion of turnover committed to investment (in %) 2.0 1.0 1.7
Depreciation (CHF 1'000) 370.0 478.0 505.0
Equity capital (CHF 1'000) 1'466 1'453 1'669
Provision (CHF 1'000) 630 1'345 581
Full-time positions 85 85 85
Salary increase (in %) 0.0 0.0 0.0

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