"We aim to present the real Switzerland to a Chinese audience. This involves looking into all sides of the widest range of topics. We cover Switzerland from within Switzerland."

Dahai Shao
Head of the Chinese Department

FOREWORD TO THE
2016 ANNUAL REPORT

We are often asked how SWI swissinfo.ch (SWI) selects its topics. And given the almost endless torrent of information, it's a fair question. In the past media professionals thought they knew what readers wanted and needed, and they made their own decisions about what to report on. But those times are gone. Today empirical analysis, together with user surveys and comments, makes it possible to identify public preferences with a relatively high degree of precision.

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IN CONVERSATION WITH LARISSA M. BIELER

"Switzerland has strong global interrelationships: it shapes foreign countries, it exercises influence, it depends on foreign countries – journalistically we have to position ourselves more strongly"

more

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SWI swissinfo.ch Committee
Regula Bührer Fecker

SWI swissinfo.ch Committee
Lucy Küng

SWI swissinfo.ch Committee
Oscar Knapp

Ombudswoman SWI
Sylvia Egli von Matt

SWI swissinfo.ch 360°

PLease, use the more new Device or Browser with WebGL support to watch the interactive 3d tour!

"TWITTERVIEW" WITH BALZ RIGENDINGER

Chief Editor for Switzerland

"Our work is an important element in ensuring the transparency of our operational value transfers, and of our productivity. This allows us to continue targeting our services for maximum effect."

Peter Zschaler
Head of Finances and Controlling, Dep. Director

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WHAT DOES
SWI SWISSINFO.CH
ACTUALLY DO?

SOCIAL MEDIA AT
SWI SWISSINFO.CH
in 2017

no trivia here!

SWI SWISSINFO.CH

«Your connection to Switzerland»

TVSVIZZERA.IT,
SWISS WEB TV FOR THE ITALIAN AUDIENCE

DOWNLOAD OUR
ANNUAL REPORT

The Public Council of SWI swissinfo.ch looks back at 2017

We asked the members of the Public Council to answer the following two questions and to take a look back at 2017.

  • Why was the ten-language platform swissinfo.ch particularly important in 2017?
  • What was an editorial highlight or an especially interesting report for you on www.swissinfo.ch?

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Tell the story!

Introducing the Multimedia team
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Why the Swiss are boosting winter tourism in Kyrgyzstan
Kayaking, snowshoeing and cross-country skiing are just a few of the winter activities the Swiss are supporting in the Central ...
Behind the scenes: Making an animation about the Swiss political system
At SWI swissinfo.ch we like to explore new ways of untangling Swiss politics for our audience abroad. Here video journalist ...
Avalanche research in Switzerland
When and where the next avalanche will happen is hard to predict. In a special cold laboratory in Davos, researchers simulate the ...
How Swiss voters elect their parliament
In October, Swiss voters elect their political representatives for the next four-year term. Parliament is made up of two chambers to ...
Swiss help transform Kyrgyzstan's ski industry
Just like in alpine Switzerland, there is also a ski industry in the high mountains of Kyrgyzstan in Central Asia, and it's getting some ...
Creating peace in Ukraine: live podcast discussion
In a special live recording of the Inside Geneva podcast, host Imogen Foulkes was joined by experts in conflict resolution to ...
Exploring Science: How the Solar Cycle affects Earth's Climate
Solar irradiance provides heat and light for life. It waxes and wanes with the cycle of solar activity, which currently cannot be ...
Australian traces her Swiss roots
Cate Riley has flown to Switzerland from Australia on a mission to discover her Swiss roots. SWI swissinfo.ch joined her and her ...
What's causing allergies?
The small city of Davos in southeastern Switzerland, located at an altitude of 1560m above sea level in the Swiss Alps, attracted ...
The Swiss view of free movement within the EU
Livia Leu, Switzerland's chief negotiator with the European Union, has been talking about the challenges ahead in 2023, ...

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SWI Highlights 2017

SWI swissinfo.ch Audience Council

In accordance with the SWI swissinfo.ch swisconstitution, the Public Council ensures close contact between the programme managers and the audience.

The Public Council advises the managers in all programme matters and monitors and supports programme work with observations, suggestions and ideas. It regularly evaluates the development, organization and success of the international mandate in terms of quality, relevance, variety and uniqueness.

Urs Ziswiler, President of the Public Council
Former ambassador (Canada, USA, Spain), member of the Board of Directors and member of various committees since 2013, Zurich

Diccon Bewes, Vice-president
author and bookseller, Berne

Chok Woo
Engineer and manager, Berne

Marina Karlin
Publishing director, editor and journalist, Zurich

Cinzia dal Zotto 
Professor at the University of Neuchâtel

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Organization chart

"Switzerland as it lives and functions. We explain our country for a foreign-based audience. The Swiss Department produces unbiased, in-depth, non-sensational items on key issues and events from Switzerland." 

Balz Rigendinger
Head of the Swiss Department

THE OSA AND
SWI SWISSINFO.CH

A summary by
Ariane Rustichelli,
Director of the OSA

Key figures

<
>

201720162015
Operating result (CHF 1'000) 13 -216 0
Total expenditure (CHF 1'000) 18'807 18'817 17'732
Total return (CHF 1'000) 18'820 18'601 17'732
Financing SWI swissinfo.ch
Proportion SRG SSR (in %) 49.9 51.3 50.0
Proportion Confederation (in %) 49.9 48.5 49.5
Proportion SWI swissinfo.ch (in %) 0.2 0.2 0.5
Investments (CHF 1'000) 377 189 310
Proportion of turnover committed to investment (in %) 2.0 1.0 1.7
Depreciation (CHF 1'000) 370.0 478.0 505.0
Equity capital (CHF 1'000) 1'466 1'453 1'669
Provision (CHF 1'000) 630 1'345 581
Full-time positions 85 85 85
Salary increase (in %) 0.0 0.0 0.0

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