Nina Hübner, Communications + Marketing
The "together" app has been downloaded more than 22,000 times since its launch in February 2017. All of SRG's Enterprise Units can be proud of this figure. The national project has demonstrated that it is well worth joining forces and combining expertise. With the app, SRG is fulfilling its remit to promote the integration of people with a migration background.
Produced in seven languages, the "together" integration app is a fun way of learning about everyday life in Switzerland. It aims to make it easier for new arrivals to settle in and play a full part in society. The app is available in German, English, French, Italian, Spanish, Portuguese and Arabic. The quiz currently covers 24 subject areas, and over 760 questions (as at 15 February 2018). Users can play alone, or against each other, and the answers always include useful additional and background information. The app also includes news and a vlog.
The "together" app is being expanded all the time, helped by input from users to become more and more comprehensive. Questions can be sent to the "together" team via the app or the www.together-in-switzerland.ch website.
Many bodies at federal, cantonal and commune level, as well as various other institutions and organisations, helped to promote the "together" app in 2017. It was featured in many newsletters, advertised at events for those interested in taking Swiss citizenship, presented as part of the Bern University of Applied Sciences (Biel campus) migration specialists course, and included in round-table discussions involving the cantons and the federal government. In the Ticino, the app was launched last November at a media conference. Work will continue on a variety of fronts.
More than 22,000 downloads in 2017 is an uptake of which the Enterprise Units of SRG, the LIIP agency which implemented the project, and all supporters from the migration sector can be proud. We also owe a great debt of thanks in particular to our users, who continue to improve the app with their questions.
What lies ahead in 2018?
The management of SRG will decide in the summer of 2018 whether or not to continue developing the app in 2019. Until that point, there is no doubt that work on both the editorial and communications sides must continue. Integration is an ongoing task!